Case Study07/07
An occasion-based cannabis system that colors by time of day: Days, Sleep, Anytime.
The Product
Pink Picasso: the blister card, staged.
An occasion-based cannabis system that colors by time of day: Days, Sleep, Anytime.
BETTER splits the day into three occasions and gives each its own script wordmark, illustrated landscape and palette: Days runs sunset orange into green (Sunshine Tangerine, on green tea extract, B12 and an uplifting terpene blend), Sleep runs midnight navy and berry (Midnight Mixed Berry, on lemon balm and L-theanine), Anytime runs lavender and lemon (Easy Lemon Lavender, on L-theanine and a harmonious terpene blend). The system carries from blister-carded cartridges to gummy pouches, each flavor pairing a THC/CBD ratio with a mood.
Deliverables
- Occasion wordmark lockups, Days / Sleep / Anytime
- Cartridge blister cards
- Gummy pouch system
- Color palette & inspiration boards
- Illustrated landscape key art
- Shipping carton
Visual Identity
A clean sky-blue master brand that fans out into occasion palettes: sunset orange-to-green for Days, midnight navy for Sleep, lavender-and-lemon for Anytime. Script sub-wordmarks name the occasion under the bold BETTER sans; illustrated landscapes carry each flavor's mood, and the supplement callouts stay in plain type.
The Work