THESTUDIOTHAT

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INTOREALITY

Garcia HandPicked

Jerry Garcia, officially licensed. The packaging plays like a sixties poster.

Grateful Dead concert-poster energy meets compliant cannabis packaging. Fluid rainbow liquid-marble artwork and an integrated Jerry Garcia portrait carry a deep SKU range and strain-coded variants.

DO Drops

Designed around how you want to feel.

DO DROPS makes choosing the right gummy simple. Each formula has its own bold pouch color, making Focus, Sleep, Relax, Relief, Energy, and Mild easy to recognize at a glance.

Soft aura gradients carry that same playful look into campaign imagery, retail displays, and a Pride edition created with the Transgender Law Center, keeping DO DROPS bright, expressive, and easy to spot wherever it appears.

Strane

Cannabis vapes with a punk streak: street-art grit meets clean device renders.

A distinctly punk visual system: distressed brick, paint splatter and retro collage against hard acid-yellow-and-black, while premium 3D device renders keep it product-forward.

AVITAS

Illustrated landscapes carry the identity, one scene per tier.

A full identity system where each tier owns an illustrated landscape: mountains, ocean and botanicals in turquoise-to-navy with gold accents, anchored by a distinctive geometric “A” mark.

Hellavated

Gen-Z edibles branding, volume all the way up.

Fruit-illustration hero panels meet a black technical compliance side, a two-tone system spanning 18+ gummy flavors, CloudBar vape devices and the Baja beverage line.

Lootbar

Vaporwave flavor system for LightHouse, where every flavor is a loot drop.

Every flavor staged as an open treasure chest with the device floating beside it as the prize, inside one neon HUD frame that recolors across 11 key-arts. Y2K chrome lettering, pixel hearts and arcade checkerboards run throughout.

BETTER

An occasion-based cannabis system that colors by time of day: Days, Sleep, Anytime.

Three occasions, three worlds: sunset orange for Sunshine Tangerine days, midnight navy for Midnight Mixed Berry sleep, lavender-and-lemon for Easy Lemon Lavender anytime. Script sub-wordmarks sit under one bold BETTER sans, from blister-carded cartridges to gummy pouches.

Zëife

A crescent-moon-and-lotus identity for a soap & aromatics house, the studio’s first outside cannabis.

One pink mark, a crescent moon cradling a lotus, set in Pantone-specced moon-dust gray and lotus pink: debossed into black card stock, screened onto shopping bags, framed art-nouveau on business cards. Identity first; the product line comes next.

Dougie

Graffiti-wall packaging for cannabis-infused blunts, distributed under LightHouse.

One gold wordmark over a scratched-up graffiti wall that recolors by strain: green for hybrid, purple for indica, orange for sativa, across one-gram and two-gram pouches. A ripped-paper table tent carries the same wall onto the dispensary counter under the line “Make More Mischief.”

Ardent

A kit line where every recipe gets its own color, pattern and hand-painted plate.

Each corrugated mailer tiles the lowercase swirl monogram with the recipe’s own motif: cocoa pods for Mini Truffle Cups, apples for Apple Pie. A textured paper label fronts the box with a watercolor plate of the finished bake, and the wordmark repeats inside the lid. Shown across Apple Pie, Olive Oil, Birthday Cupcakes, Breakfast Cloud Cakes and Mini Truffle Cups.