Hellavated brand cover: a model holding a CloudBar against a deep-space field, ringed by fruit and splashes of juice, under the cloud wordmark

Case Study05/07

Hellavated

Gen-Z edibles branding, volume all the way up.

PackagingEdiblesDevicesBeverages

Client

The Product

The galaxy CloudBar. Spin the real thing.

Hellavated galaxy CloudBar device pair
Gen-Z edibles branding, volume all the way up.

Hellavated pairs fruit-illustration-heavy hero panels with a black technical compliance side, a two-tone system spanning 18+ gummy flavors and the CloudBar device line, balancing playful energy with dispensary-legible rigor.

Deliverables

  • 1-pack gummy bags, 18+ flavors
  • Variety packs
  • CloudBar device packaging
  • Baja beverage & concentrate line
  • Wholesale bags
  • Compliance label systems
  • Retail mockups
  • Brand specs

Visual IdentityHellavated drip-cloud logo mark

Bold and youth-forward: a fruit-illustration hero side against a black technical compliance side. The wordmark carries a cannabis-leaf icon; all-caps sans taglines keep it loud but dispensary-legible.

The Work

Flavor key art: the watercolor register.
Retail poster: Tropicz.
Badassle: the acid-green break in the flavor set.
Juicy Stickz: the tall one.